The Art of Hearing

Deal with Hearables

What’s the deal with hearables?

There is a convergence happening right now. Manufacturers are capitalizing on advances in wearable health technology to deliver new types of electronics to their consumers.

New technology is revolutionising the way people manage their health, and recently some unexpected players have entered the field of ‘hearables’.

To some, the term hearables just means wireless earbuds with fancy new features like Bluetooth, or sound cancellation. But to others, it’s more in line with a hearing aid.

The truth is, it’s coming to mean both.

New players entering the hearables market

Last year, audio giant Bose garnered FDA approval to market a new hearing device in America. The Bose Hearing Aid was designed to let people with hearing problems program and control their hearing aids without the help or assistance of a healthcare provider.

Using new technology, the device uses air conduction to capture sound vibrations through its inbuilt microphone. Then it processes the signals, amplifies and plays the sounds back through an earphone inside the ear canal. Users can adjust the hearing aids settings and levels through a mobile app.

Nuheara, are another audio company diving into the hearables market. They were recently registered as an approved supplier to the Australian Government’s Hearing Services Program.

Australia’s Hearing Services Program is one of the largest in the world, and two of Nuheara’s products, IQbuds and IQbuds Boost, can now be found listed on its device schedule.

The signal this sends is that governments around the world are recognizing hearables like Nuheara and Bose’s offerings as a cost-effective option to combat the growing issue of hearing health and adult hearing impairment.

A growing market to address a growing problem

In the lead up to National Hearing Week, we spoke about the global problem of hearing loss. The World Health Organisation predicts that by 2050 nearly 630 million people worldwide will suffer from some form of disabling hearing loss.

It’s figures like those which no doubt prompted the decision for consumer audio manufacturers to start paying attention to hearing loss. There is a lot of money to be made in health technology today, with more and more people seeking out devices and apps which can help them manage their own health. The market for health and fitness wearables is set to surge, with current estimates predicting it will double by 2022.

Seeing you is the key to better hearing

As revolutionary and welcome as these new hearing devices are, they aren’t a one-size-fits-all solution. While these new technologies aren’t for everyone, they may be an option for those with minor hearing loss or provide an alternative for some tinnitus sufferers. At the Art of Hearing we know seeing you is the key to better hearing. That’s why we keep up to date on all the new advancements in hearing health, so we can give our customers the right advice.

Interested in finding out more about how these new technologies and advancements in hearing health can help you? Get in touch with the experts at Art of Hearing today to find out more about the latest breakthroughs in hearable technology.

Leave a Comment

Your email address will not be published. Required fields are marked *